Our Marketing Effectiveness Optimization suite of solutions enhances the results of marketing efforts. These solutions help experts to detect and act on consumer behaviors, maximize the impact of marketing funds on corporate objectives and secure a new level of intimacy with customers. Our suite of optimization solutions for the financial services industry helps solve key questions such as:

• What are the best advertising mediums and placements based on my marketing budget and target objectives?
• What is the best use of my marketing budget given my target objectives?
• If I eliminate my loyalty program, what is the impact on revenue?
• What is the purchase potential of this customer?

To learn more about our innovative Marketing solutions and how they can impact your performance read on.

Advertising Placement Optimization
Marketing Budget Optimization
Loyalty Program Forecasting
Promotional Forecasting
Consumer Behavior Modeling

Our Advertising Placement Optimization solution assists your marketing department realize the highest impact for your advertising dollar. This solution visually and quantitatively depicts tradeoffs between mediums, placements, and frequency of advertisements. With this solution, you can achieve a combination of potential conflicting goals including:

• Maximizing the impact of your advertising investments
• Minimizing your advertisement investment
• Minimizing the frequency of your placements
• Minimizing your placements

This is just a sample of the potential goals. With this solution, you determine your goals and the solution will help you optimize based on your goals.

Our Advertising Placement Optimization solution is powered by the Intelligent Business Engine for Optimization.

Our Marketing Budget Optimization solution helps you achieve the best impact of your marketing budget. This solution objectively explores the choices for marketing expenditures and determines the tradeoffs between investment and results to present a set of optimal choices given the stated goals. With this solution, you can achieve a combination of potential conflicting goals including:

• Maximizing the impact of your marketing investments
• Minimizing your marketing investment
• Minimizing the complexity of your marketing projects

This is just a sample of the potential goals. With this solution, you determine your goals and the solution will help you optimize based on your goals.

Our Marketing Budget Optimization solution is powered by the Intelligent Business Engine for Optimization.

Our Loyalty Program Forecasting solution helps you determine the impact of your loyalty program. This solution objectively explores your transactional history and determines the tradeoffs between continued investment and canceling the program. With this solution, you can:

• Determine the financial impact of your loyalty program
• Evaluate the impact of adjustments to the loyalty program

This is just a sample of the potential factors. With this solution, you determine your factors and the solution will help you model the future earnings.

Our Loyalty Program FOrecasting solution is powered by the Intelligent Business Engine for Data Mining.

Our Promotional Forecasting solution helps you fine tune your promotional plans to better achieve your targeted goals. This solution determines the effects of a promotion taking into account parallel activities such as seasonality and other promotions and determines the market segments most sensitive to the promotion. With this solution, you can transform the effectiveness of marketing by gaining insights to:

• The impact of future promotions
• Sensitivity of market segments to promotions

This is just a sample of the potential factors. With this solution, you determine your factors and the solution will help you model the future earnings.

Our Promotional Forecasting solution is powered by the Intelligent Business Engine for Data Mining.

Our Consumer Behavior Modeling solution reveals new characteristics of your marketplace that allows you to segment the market and drive additional business. This solution discovers novel consumer traits that better characterize your customers so that future promotions can motivate specific consumer behavior. With this solution, you can achieve a new level of customer intimacy and marketing effectiveness by:

• Maximizing the impact of future promotions
• Determining sensitivity of various market segments to promotions

Our Consumer Behavior Modeling solution is powered by the Intelligent Business Engine for Modeling & Simulation.

To learn more about how NuTech Solutions can help you optimize your marketing effectiveness:

• Contact NuTech Solutions representative
• Get more information about applications of these Solutions
• Learn more about the Technology