Our Marketing Effectiveness Optimization suite of solutions enhances the results of Marketing organizations. These solutions help experts to detect and act on new consumer trends, maximize the impact of marketing programs on corporate objectives and secure a new level of intimacy with customers. Our suite of optimization solutions for the automotive industry helps solve key questions such as:

• What are the best advertising media and placements based on my marketing budget and target objectives?
• What is the best use of my marketing budget given my target objectives?
• How can I motivate dealers and suppliers to be aligned with my corporate goals?
• Is my loyalty program effective or should I just kill the program?
• How does our current pricing strategy impact new model introductions?
• Are our promotional campaigns creating the impact we intended?

To learn more about our innovative Marketing solutions and how they can impact your performance read on.

Advertising Placement Optimization
Marketing Budget Optimization
Pricing Optimization
Affinity Program Forecasting
Promotional Forecasting

Our Advertising Placement Optimization solution assists your marketing department realize the highest impact for your advertising dollar. This solution visually and quantitatively depicts tradeoffs between mediums, placements, and frequency of advertisements. With this solution, you can achieve a combination of potential conflicting goals including:

• Maximizing the impact of your advertising investments
• Minimizing your advertisement investment
• Minimizing the frequency of your placements
• Minimizing your placements

This is just a sample of the potential goals. With this solution, you determine your goals and the solution will help you optimize based on your goals.

Our Marketing Budget Optimization solution helps you achieve the best impact of your marketing budget. This solution objectively explores the choices for marketing expenditures and determines the tradeoffs between investment and results to present a set of optimal choices given the stated goals. With this solution, you can achieve a combination of potential conflicting goals including:

• Maximizing the impact of your marketing investments
• Minimizing your marketing investment
• Minimizing the complexity of your marketing projects

This is just a sample of the potential goals. With this solution, you determine your goals and the solution will help you optimize based on your goals.

Our Pricing Optimization solution aids in better pricing to achieve your stated financial goals. This solution determines the impact of new and used vehicle pricing to drive financial objectives while taking into account changing conditions. With this solution, you can achieve a combination of potential conflicting goals including:

• How does the pricing of one model impact the pricing of another model?
• How does the introduction of a new model design impact pricing?
• What is the price elasticity for new vehicles in each market?

Our Loyalty Program Forecasting solution reveals new characteristics of your marketplace that allows you to segment the market and drive additional business. This solution discovers novel consumer traits that better characterize your customers so that future promotions can target specific consumption behavior. With this solution, you can resolve key issues including:

• What non-traditional identifiers can be used to further segment consumers to aid in increasing revenues?
• What other groups are sensitive to promotions of this type?
• How can we motivate this customer group to respond?
• What is the impact of my loyalty program?

Our Promotional Forecasting solution helps you fine tune your promotional plans to achieve better uplift from promotional campaigns. This solution forecasts the effects of a promotion taking into account parallel activities such as seasonality, other promotions and market insight. With this solution, you can transform the effectiveness of marketing by answering questions including:

• Will the promotion of one product affect the sales of other products?
• How will new product introductions impact the current product mix?
• What affect will my competitors’ new promotions have on demand for my products?

To learn more about how NuTech Solutions can help you optimize your Marketing Effectiveness:

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